What is the Campaign Dashboard?

The Campaign Dashboard provides a centralized view of all marketing campaigns, making it easier to evaluate their effectiveness and return on investment. It highlights reach, revenue impact, reactivation metrics, and user engagement across campaigns—allowing marketing teams to compare performance across campaigns and periods.

Note: Campaign data includes only the selected campaign(s) and reflects attributed revenue within a 7-day post-campaign window.

Accessing the Report

Follow the steps below to view the Campaign Dashboard:

Campaign Summary

This report contains a Campaign Summary tab, which shows high-level campaign KPIs, a revenue trend graph, a performance table, and an engagement lifecycle chart.

Summary Tiles

These tiles display top-line performance for all campaigns in the filtered range :

Total Campaigns: This metric shows the total number of individual campaigns included in the selected filters. It reflects how many campaigns were launched during the specified time frame, brand, and campaign type.
Attributed Revenue (7 Days): This is the total revenue generated from customer orders that were placed within seven days of receiving a campaign message. Only orders that can be directly attributed to campaign engagement are included in this total.
Total Reach: This represents the total number of users who successfully received the campaign message. It includes all intended recipients, regardless of whether they opened or interacted with the message.
Total Unique Opens: This metric counts the number of individual users who opened a campaign message at least once. Each user is counted only once, even if they opened the message multiple times.
Total Clicks: This is the total number of times users clicked on a link within the campaign messages. It includes all clicks across the selected campaigns and may count multiple clicks from the same user.
Reactivation (14 Days): This metric shows how many previously inactive users placed an order within 14 days of receiving the campaign. It is a key indicator of short-term re-engagement success.
Reactivation (30 Days): This represents the number of inactive users who placed an order within 30 days of receiving the campaign. It provides a longer-term view of how effectively the campaign brought customers back.

Attributed Revenue (7 Days after Campaign)

This line chart displays the total revenue attributed to campaign activity for each of the first seven days after a campaign is launched.

The x-axis represents the number of days since the campaign was sent, starting from Day 0 (launch day) through Day 7.
The y-axis shows the corresponding revenue in dollars for each day.
This visualization helps identify which days following a campaign generated the highest revenue, making it easier to analyze how quickly recipients responded to the message.
You can use this chart to assess whether the campaign had an immediate impact or drove gradual engagement over the week.

Campaign Performance Table

The Campaign Performance Table provides a detailed summary of all campaigns included in the selected filters. Each row in the table represents an individual campaign, and the columns offer insights into how each campaign performed in terms of delivery, engagement, and reactivation.

Below is a description of each column in the table:

Campaign Name: Displays the name of the campaign, typically describing the promotion, location, or theme.
Start Date: Shows the exact date and time when the campaign was launched and delivered to recipients.
Subject: Displays the subject line of the campaign message as seen by the end user.
Campaign ID: A unique internal identifier assigned to each campaign.
7 Days Attributed Revenue: Represents the total revenue generated within seven days of the campaign being sent, based on tracked customer engagement and conversions.
Messages Sent: Indicates the total number of campaign messages that were attempted to be sent to users.
Messages Delivered: Reflects the number of campaign messages that were successfully delivered to recipients, excluding any hard or soft bounces.
Deliverability Rate: The percentage of successfully delivered messages out of total messages sent. A higher rate indicates better email or message list hygiene. Formula: Messages Delivered ÷ Messages Sent
Hard Bounces: The number of messages that permanently failed to deliver due to invalid email addresses or other non-recoverable issues.
Soft Bounces: The number of messages that temporarily failed to deliver due to issues like full inboxes or server delays.
Bounce Rate: The percentage of total messages that were either hard or soft bounced. Formula: (Hard Bounces + Soft Bounces) ÷ Messages Sent
Unique Opens: The number of individual users who opened the campaign message at least once. Each user is counted only once, even if they opened it multiple times.
Open Rate: The percentage of recipients who opened the campaign out of those who received it. Formula: Unique Opens ÷ Messages Delivered
Clicks: The total number of times recipients clicked on a link within the campaign message. This can include multiple clicks by the same user.
Click-Through Rate (CTR): The percentage of delivered messages that resulted in at least one link click. Formula: Clicks ÷ Messages Delivered
Unsubscribes: The number of users who unsubscribed from future campaign messages via this campaign.
Unsubscribe Rate: The percentage of recipients who unsubscribed after receiving the campaign. Formula: Unsubscribes ÷ Messages Delivered
Reactivations Within 14 Days: The number of users who were inactive before the campaign and returned to place an order within 14 days after receiving it.
Reactivations Within 30 Days: The number of users who were reactivated within 30 days of receiving the campaign message.

Campaign Life Cycle

This bar chart illustrates how recipients engaged with the campaign across key touchpoints in the user journey. Each bar represents a different stage in the campaign lifecycle:

Opened: The total number of recipients who opened the campaign message.
Clicked: The number of recipients who clicked on at least one link within the message.
Converted: The number of recipients who completed a tracked conversion action (such as placing an order).
Reactivations Within 14 Days: The number of users who were inactive before the campaign but placed an order within 14 days after receiving the message.

This visualization provides a funnel-like view of how campaign recipients moved from initial exposure to meaningful engagement. It helps identify where drop-offs may occur and which stages are performing well.

Note: This report has restricted access and is only available to users who are part of the Direct Ordering Loyalty and Marketing Program. If you require access, please contact our support team at support@itsacheckmate.com.