Creating Customer Segments

Direct Ordering supports creating segments of the customer base to target specific customers for email campaigns. Segments can be created and customized using the following options:

• Customer Profile
  • Birthday
  • Birthday Month
  • Email Address
• Order History
  • Has placed an order
  • Has never placed an order
  • Has spent a specific amount
  • Has not spent a specific amount
• Campaign History
  • Has received a campaign
  • Has not received a campaign
• Loyalty
  • Has redeemed a loyalty reward
  • Has not redeemed a loyalty reward
  • Has earned a loyalty reward
  • Has not earned a loyalty reward

How to Create or Edit a Segment

Follow the steps below to create or edit an existing segment.