Overview and Benefits
What is a Marketing Campaign?
Our Marketing Campaign tool is an integrated feature within our platform that allows businesses to create, manage, and analyze email marketing campaigns. This tool helps streamline the process of reaching current customers with targeted email communications, aiming to enhance engagement, sales, and brand awareness. By leveraging our tool, you can efficiently execute marketing strategies, track performance, and optimize your campaigns for better results.
Benefits and Features
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Targeted Reach: Target opted-in customers with personalized and segmented emails.
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Increased Engagement: Create visually appealing emails with our built-in AI and drag-and-drop editor.
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Improved Relationships: Build strong relationships with regular, personalized communication.
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Measurable Results: Track performance with detailed analytics and key metrics.
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Cost-Effective: Reach a large audience efficiently and affordably.
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Flexibility and Scalability: Adjust and scale campaigns based on performance.
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Boosted Sales: Drive sales with effective campaigns, including cross-selling and upselling.
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Compliance Assurance: Ensure campaigns comply with regulations and add default footers automatically.
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Advanced Targeting: Segment your audience for more effective campaigns.
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Comprehensive Reporting: Gain insights into performance with tracking and feedback loops.
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Single Send Campaigns: Create single-send campaigns.
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Automated Campaigns: Setup automated email campaigns based on Birthday, Last Order Date, and/or Order Placed. You can view more about automated campaigns here.
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Send Test Emails: Send a test email with the campaign information to preview the email before finalizing a campaign.
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Custom Templates: Save and use custom templates for consistency and efficiency. Templates streamline email creation by including standard elements, eliminating the need to start from scratch. You can view more about custom templates here.
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Opt-In Compliance: Our tool ensures only opted-in customers receive marketing emails automatically, requiring no additional action.
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Email Authentication and Deliverabilty: Email authentication and deliverability is manged by Checkmate.
By leveraging these benefits and features, our platform empowers you to create, manage, and optimize effective email marketing campaigns that engage your audience and drive growth.
How to Use the Marketing Campaign Tool
Setting Up Campaigns
Create Content:
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Drag-and-Drop Editor: Develop engaging email content using our intuitive drag-and-drop editor. Easily add various content blocks, such as text, images, buttons, and social media links. Customize your email layout and design to match your brand's style.
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Modify Settings: Adjust email settings, such as subject lines, preview text, sender name, and sender email address, to ensure your emails are optimized for deliverability and engagement.
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Preview Emails: Use the preview feature to see how your emails will look on different devices and email clients. This helps ensure your content looks great and functions correctly across all platforms.
Target Audience:
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Audience Segmentation: Define the audience for your campaign by segmenting your email list based on various criteria, such as demographics, purchase history, and engagement levels. This ensures that your message is relevant to each recipient. Learn more about Segments here.
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Opted-In Customers: Our system ensures that only customers who have opted into receiving marketing communications are included in your campaign, with no additional action needed.
Send Options:
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Immediate Sending: Send your emails immediately to reach your audience at the optimal time.
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Scheduled Sending: Schedule your emails at a specific date and time. This feature is useful for planning campaigns and reaching your audience when they are most likely to engage. Learn more about how to set up campaigns here.
Best Practices for Email Campaigns
Email Best Practices
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Utilize Personalization: Personalize your emails by incorporating customer names, preferences, or previous interactions to create a more engaging and relevant experience.
Do |
Don’t |
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Subject Line: "John, here’s a special offer just for you!" Email Body: "Hi John, “We noticed you've been exploring our summer collection. Based on your recent interest, we've curated a few pieces that match your style. Check them out before they’re gone!” |
Subject Line: "Special Offer Inside!" Email Body: "Dear Valued Customer, Check out our summer collection! New arrivals are here, and they’re selling fast. Don’t miss out!" |
Why it’s effective: The email addresses the customer by name and refers to their browsing behavior, making the offer personalized and relevant to their interests. |
Why it’s less effective: This email lacks personalization—it doesn’t use the recipient’s name or reference any past interactions, making it feel generic and less engaging. |
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Have clear CTA's (Call to Action): Include clear, action-driven calls to action that create a sense of urgency, encouraging recipients to act quickly.
Do |
Don’t |
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Subject Line: "Last Chance! Claim Your 30% Discount Before It’s Gone!"
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Subject Line: "Check Out Our Deals!"
"Dear Customer,
Click here to learn more.” |
Why it's effective: The CTA is action-driven ("Shop Now") and the mention of a time limit creates urgency, motivating the recipient to take immediate action. |
Why it's less effective: The CTA is vague ("Learn More") and lacks urgency, making it unclear what action the recipient should take or why they should act quickly. There's no sense of time pressure or clear benefit. |
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Constantly Be Testing: Regularly test different aspects of your emails, such as subject lines, calls to action, design, offers, and frequency, to find what resonates best with your audience. You can leverage the “Test Email” function to preview the email before the campaign is finalized. This allows you to view different combinations for the best final campaign. Learn how to send test emails here.
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Utilize a mix of Images and Live Text: Combine attractive images with live text for improved readability and accessibility, even when images fail to load.
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Utilize Segmentation to increase relevance: Segment your audience based on interests, behaviors, or demographics to deliver more targeted and relevant email content. You can view more information on segments here.
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Be relevant: Ensure your emails offer value to the recipient by addressing what’s in it for them, creating a sense of exclusivity and importance.
Do |
Don’t |
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Subject Line: "Exclusive Early Access for VIPs: Shop Our New Collection First"
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Subject Line: "Check Out Our New Collection" Email Body: "Dear Customer, We just launched our new fall collection. Take a look and see what’s new!" |
Why it's effective: The email makes the recipient feel special and valued by offering exclusive early access, which directly benefits them. It also creates a sense of importance and exclusivity. |
Why it's less effective: The email feels generic and lacks personalization or exclusivity. It doesn’t offer any clear value or special benefit for the recipient, making it less relevant and engaging. |
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Clear/Compelling Subject Lines: Craft subject lines that are clear, concise, and compelling, while avoiding spam-triggering words like "free" or excessive punctuation.
Do |
Don’t |
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Subject Line: "Limited-Time Offer: 20% Off Your Favorite Items" |
Subject Line: "!!!! FREE Offer!!!!! Limited TIME ONLY!!!!" |
Why it's effective: The subject line is clear, concise, and directly communicates the benefit (20% off) with a sense of urgency (limited-time). It avoids spammy words and overuse of punctuation. |
Why it's less effective: This subject line uses excessive punctuation and spam-triggering words like "FREE" and "LIMITED TIME ONLY," which can cause it to be filtered into the spam folder. It also feels overly aggressive rather than compelling. |
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Short/Scannable Emails: Keep emails concise and easy to scan, with key information highlighted, unless it’s a detailed newsletter format where more content is expected.
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Utilize Automated Campaigns & Journeys: Automate email journeys to nurture leads, engage customers, and drive conversions based on customer actions or stages in their journey. You can view more about automated campaigns here.
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Alt Text: Always include alt text for images to ensure accessibility and provide context when images don’t load.
Customer Management Best Practices
Develop Deadwood Strategy, Keep Your List Clean: A Deadwood Strategy is the process of regularly identifying and removing inactive or unengaged subscribers from your email list to maintain list health and improve deliverability. Periodically clean your email list by removing inactive or unengaged subscribers to maintain deliverability and relevance.
We Take Care of Auto Unsubscription and Removal of Bounces: Checkmate will automatically remove bounced emails and unsubscribed contacts to keep your list healthy and compliant with email regulations.
Deliverability - Avoid Spam Emails
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Avoid Spam Trigger Words: Refrain from using overly promotional words like "FREE," "WIN," or "GUARANTEE" in your subject lines or email body. These terms are often flagged by spam filters.
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Maintain a Healthy Email List: Regularly clean your list by removing inactive subscribers and handling bounced emails. A clean list helps prevent your emails from being marked as spam.
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Limit Excessive Punctuation and Caps: Avoid using all caps, excessive exclamation points, or other forms of aggressive punctuation, which can raise red flags for spam filters.
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Provide a Clear Unsubscribe Option: Always include an easy-to-find unsubscribe link to comply with regulations and improve your sender reputation.
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Send Relevant and Personalized Content: The more relevant and personalized your emails are to your audience, the less likely they are to be marked as spam. Ensure your content is valuable and tailored to the recipient.
FAQs
How can I ensure I am only sending promotional emails to customer who are opted in?
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Checkmate only allows campaigns to be sent to opt-in customers and manages opt-out requests in real time.
Is there a way to access reports of the campaigns to evaluate their success?
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Currently, we work directly with the customer to provide requested reporting data.
How are opt-ins and opt-outs managed?
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This is managed automatically. Customers can opt-out from the email they receive or by logging into their Direct Oreding account and updating their communication preferences.
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