Creating and Tracking Push Notifications

Push notifications reach guests instantly through the brand's mobile app. They appear as messages on a guest's device and help engage customers with promotions, offers, and loyalty updates. Promotional push notifications are managed through the Direct Ordering Admin Panel and powered by OneSignal, which supports creating campaigns, targeting specific guest segments, and tracking delivery and engagement results.

How Push Notifications Work

To receive promotional push notifications, guests must:

1. Be a registered guest with the brand.
2. Opt in to Marketing Push Notifications during registration or through communication preferences.
3. Have the brand's mobile app installed on their device.
4. Enable notifications for the app in their device settings.

Guest Experience

Guests can:

• See notifications on the phone's lock screen or notification bar.
• Tap a notification to view details in the app.
• Receive timely offers, discounts, and loyalty reminders.
• Manage their preferences at any time by opting in or out of promotional push notifications.

Capabilities

With promotional push notifications, a brand can:

• Create and schedule promotional campaigns.
• Segment audiences by behavior, such as spending, order history, loyalty status, and birthdays.
• Personalize titles, subtitles, and messages (up to 150 characters visible).
• Combine push notifications with email for multi-channel campaigns.
• Monitor delivery and engagement performance.

Enabling Push Notifications

Before creating campaigns, confirm that push notifications are enabled for the brand. To enable push campaigns:

• Contact the Checkmate team and provide the brand's OneSignal App ID and API Key.
• Once enabled, the brand can send promotional push notifications.

Learn how to set up the OneSignal App here.

Creating Segments

Segments define which guests receive a campaign. Segments can be built based on guest behaviors and preferences, such as birthdays, order history, loyalty activity, or spending thresholds. Learn how to create and manage segments here.

Creating a Push Campaign

Follow the steps below to create a new push campaign:

Starting a Campaign

After a campaign is created, the next step is selecting the audience and starting the campaign. Follow the steps below to start the campaign.

Tracking Campaign Results

After sending, performance can be monitored directly in OneSignal.

• Go to Sent Messages in the OneSignal dashboard.
• Review delivery status:
  • Delivered: successfully received by devices.
  • Failed: message could not be delivered, and error details may be available.
• View performance metrics, including:
  • Open Rates: how many guests tapped the notification.
  • Conversions: follow-up actions such as placing an order.
  • Failed Delivery Reasons: token errors, opt-outs, or device-level issues.

Learn more about how to track messages in OneSignal here.

Tips and Best Practices

• Keep the message short and engaging (under 150 characters).
• Use audience segments to avoid sending duplicate or irrelevant campaigns.
• Test campaigns with a small internal audience before launching widely.
• Monitor reports regularly to optimize timing, content, and audience targeting.