Direct Ordering allows you to create segments of your customer base to target specific customers for Email Campaigns. You can create the segment based on the below options and customize the segment:
Customer Profile
Birthday
Birthday Month
Email Address
Order History
Has placed an order
Has never placed an order
Has spent a specific amount
Has not spent a specific amount
Campaign History
Has received a campaign
Has not received a campaign
Loyalty
Has redeemed a loyalty reward
Has not redeemed a loyalty reward
Has earned a loyalty reward
Has not earned a loyalty reward
You can follow the below steps to create or edit an existing segment.
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