Creating and Tracking Push Notifications

Promotional Push Notifications are managed through the Direct Ordering Admin Portal and powered by OneSignal. With these tools, you can create campaigns, target specific guest segments, and track delivery and engagement results. This guide walks you through the setup, campaign creation, and reporting process.

Brand Setup

Before creating campaigns, confirm that push notifications are enabled for your brand. To enable Push Campaigns:

• Reach out to our team and provide your brand’s OneSignal App ID and API Key.
• Once enabled, your brand will be able to send promotional push notifications.

Learn how to set up the OneSignal App here.

Create Segments

Segments define which guests receive your campaign. You can build segments based on guest behaviors and preferences, such as birthdays, order history, loyalty activity, or spending thresholds. Learn how to create and manage segments here.

Create a Push Campaign

Follow the steps below to create a new push campaign: 

Start campaign

Once your campaign is created, the next step is selecting the audience and starting the campaign. Follow the steps below to start the campaign. 

Track Campaign Results

After sending, you can monitor performance directly in OneSignal.

• Go to Sent Messages in the OneSignal dashboard.
• Review delivery status:
  • Delivered – successfully received by devices.
  • Failed – message could not be delivered (error details may be available).
• View performance metrics, including:
  • Open Rates – how many guests tapped the notification.
  • Conversions – follow-up actions such as placing an order.
  • Failed Delivery Reasons – token errors, opt-outs, or device-level issues.

Learn more about how to track messages in OneSignal here.

Tips & Best Practices

• Keep your message short and engaging (under 150 characters).
• Use audience segments to avoid sending duplicate or irrelevant campaigns.
• Test campaigns with a small internal audience before launching widely.
• Monitor reports regularly to optimize timing, content, and audience targeting.

Note: Guests fully control their notification settings. If a guest opts out or disables app notifications on their device, they will not receive push messages.