Setting up Bonus Periods

Bonus Periods are a powerful way to boost engagement in your loyalty program. Whether you're using bankable points, traditional spend-based rewards, or a frequency-based model, Bonus Periods help you incentivize specific behaviors—like ordering during off-peak hours or trying new items—by offering customers extra points or rewards for a limited time.

What Is a Bonus Period?

A Bonus Period is a promotional window during which customers can earn more than the usual number of points for eligible purchases. You control:

• When the bonus applies (time, day, date)
• How much extra the customer earns (double, triple, etc.)
• What qualifies (specific items, order types, or customer tiers)

Bonus periods are designed to:

• Steer customers toward specific menu items
• Drive sales during slower hours
• Reward high-value loyalty tiers

Examples:

• "Earn double points on coffee every Monday."
• "Triple points from 2–4 PM daily."
• "Bonus points only for VIP customers on salads and wraps."

How Do Bonus Periods Work?

Bonus periods apply a multiplier to the normal earning rate. For example:

• If your earning rate is 2 points per dollar, and a customer spends $10:
  • Normally, they earn 20 points.
  • With a 2× Bonus Period, they earn 40 points instead.

Bonus periods can be:

• Item-specific – only apply to selected items
• Tier-specific – available only to certain loyalty tiers (e.g., VIP)
• Time-based – active on certain days, times, or business dates

You can run multiple bonus periods at once, each with different rules and schedules.

How to Set Up a Bonus Period

Follow the steps below to set up a Bonus period items: 

Best Practices

• Be strategic: Use Bonus Periods to boost underperforming items or drive weekday traffic.
• Avoid stacking: Limit to one bonus period per item/time slot if needed.
• Communicate clearly: Promote your Bonus Periods using announcements, email campaigns, and SMS.