Scan Order Pay

Scan Order Pay lets in-store customers place an order on a restaurant's Direct Ordering mobile website by scanning a QR code. This article explains what Scan Order Pay is, how it works, its benefits, the QR codes it uses, how the QR code URLs work, and how the transactions are classified.

What Is Scan Order Pay

Scan Order Pay lets in-store customers place their orders by scanning a QR code that takes them straight to the menu, so they can begin ordering immediately. Its key features are:

• Quick access to the menu: Customers scan a prominently displayed QR code that opens the correct menu on their phone.
• Streamlined checkout: Customers check out with just their first and last names and can pay with quick methods such as Apple Pay or Google Pay.

How Scan Order Pay Works

The basic customer workflow is:

1. Scan: Scan a QR code to pull up the current menu on a phone.
2. Order: Add items to the order.
3. Pay: Enter a first and last name and pay with Apple Pay or Google Pay, or by entering credit card information directly.

Customers with an account are offered the chance to sign in, but it is not required. A customer already signed in on their phone is not prompted to re-enter their name at checkout, since the mobile website already has it. Signed-in customers can redeem rewards, credits, or loyalty points, earn credits or points on their purchase, reorder past orders, and pay with saved credit cards.

Benefits of Scan Order Pay

• Efficiency: Removes the need for traditional kiosks, which reduces wait times and streamlines ordering.
• Cost-effective: Provides a self-service ordering experience without a significant investment in kiosks.
• Enhanced customer experience: Offers a modern, efficient ordering method that improves overall satisfaction.

QR Codes for Scan Order Pay

A QR code links to a specific website URL that starts the workflow described above. Direct Ordering preloads the three most commonly used QR codes to each Revenue Center of each store location, ready to download, test, print on posters, placards, or table tents, and use right away.

For the full steps to download and print these QR codes, including how to create a unique QR code for each table, see Downloading Custom QR Codes for In-Store Guests. The walkthrough below covers generating and downloading QR codes for Scan Order Pay:

For best results, display the QR code prominently in the store (on table tents, wall posters, or other visible locations), train staff on the feature so they can assist customers, and monitor usage to gather feedback for improvements.

How the QR Code URLs Work

Direct Ordering generates these QR code links automatically. The general URL format is the Direct Ordering website address followed by /qr/ and the Revenue Center ID for the location. Scanning a code opens a landing page like the one below:

The video below shows the full customer experience:

QR code URLs can include parameters that preselect a Prep Type: Eat Here, Take Out, and/or a table number. Preselecting directs customers exactly where the restaurant's workflow needs them. Adding a table number creates a specialized QR code for each table, which ensures a dine-in order is delivered to the correct table. The available QR code types are:

Nothing preselected: Gives customers the choice of dining in or taking their order to-go.

Eat Here preselected: Use when customers should dine in only.

Take Out preselected: Use when customers should take their orders to-go only.

Table number preselected: Use to give customers a choice of dining in or taking to-go while requiring the food to be delivered to a specific table.

Table number and Eat Here preselected: Use when customers should dine in only and have their food delivered to a specific table.

Card Not Present Transaction Classification

Scan Order Pay orders are technically e-commerce transactions, so the payment processor charges Card Not Present processing rates. These are more expensive than the Card Present rates applied when a customer's credit card is processed through the point of sale.