What is the Promo Analysis Report Report?

The Promo Analysis Report comprehensively analyzes promotional campaigns' effectiveness across various locations and ordering platforms. It provides valuable insights into how promotions impact sales, helping businesses to refine their marketing strategies and improve promotional ROI.

Accessing the Report

Follow the steps below to view the Driver Wait Time Report:

Report Overview

The report consists of two tabs:

• Promotional Effectiveness: Displays a dashboard summarizing the effectiveness of promotions and offers.
• Performance by Location and Promotion: Shows how promotions affect various locations.

Promotional Effectiveness

	Promo Redemption Orders: Total number of orders where promotions were applied.
	Amount Redeemed Through Promotions: Total value of promotions redeemed by customers.
	Return on Promotional Spend (ROPS) Measures the revenue generated from promotional orders in relation to promotional expenditures, showing the ratio of revenue generated by orders using promotions to the amount spent on promotions.

Promo Redemption Analysis by Ordering Platform

• Compares the number of promotional orders and the amounts redeemed across different platforms, highlighting platforms with higher promotional engagement.

Promo Redemption Orders Vs Promo Redemption Amount Weekly Trend

• Tracks and compares weekly trends in the number of promo redemption orders to the total promotional amount redeemed, illustrating fluctuations and trends.

Promo Details

Lists individual promotions with specifics such as the ordering platform, total orders, promotional amounts, and ROI on promotions.

The table includes:

• Promo Name: The name of the promotional offer.
• Order Source: The ordering platform where the promotional offer was available.
• Promo Redemption Orders: The number of orders where the promotion was applied.
• Total Promo Amount: The total amount of discount offered on the promo.
• Return on Promotional Spend: Calculated by dividing the sum of Web Subtotals by the sum of Promo Amounts.
• Total Web Subtotal: Total Order amount

Performance By Location and Promotion

Top Stores by Promo Activity:

• By Orders: Ranks locations by the number of promotional orders redeemed.
• By Redemption Amount: Ranks locations by the total value of promotions redeemed.

Promotional Impact Analysis

Shows a list of Promotional orders redeemed across various locations and ordering sources. This table includes:

• Location Name: The name of the location.
• Display Order Source: The ordering platform where the promotional offer was visible.
• Promo Redemption Orders: The number of orders where the promotional offer was redeemed.

Promotional Orders and Amounts Across Locations