Edit the URL of your online ordering Logo – Checkmate

Where is my Online Ordering Logo?

Restaurants using Direct Orderin can choose where their online ordering homepage logo (pictured below) redirects when clicked.

Are you having trouble deciding? The most common selections and reasons why a restaurant may choose them are as follows:

Goal: If your primary goal is to drive online orders, redirecting the logo directly to the online ordering page ensures that visitors remain contained within the platform where they can place orders.
- Promotions: Directing customers back to your online ordering homepage may increase the visibility of any deals or promotions you may be running within the Direct Orderin platform that may not be visible on your restaurant's website.
- Navigation: This approach assists customers in streamlining their navigations, consistently providing them with a clear path to return to the initial starting point of your online ordering experience.

Goal: If your primary goal is building brand awareness and customer connection, redirecting to the company website enables the exploration of brand history, values, and interactive brand experiences, such as access to company blogs and social media channels.
- Exposure to other services: Direct Orderin offers a comprehensive suite of products, but if your restaurant offers additional services, such as allowing guests to make table reservations, you may want to provide this easy access if a customer changes their mind and decides to dine in.
- Guest Experience: Direct Orderin's workflow displays essential restaurant information such as locations, hours, and contact details, but for a first-time guest unfamiliar with your offerings, your restaurant's website may provide a more comprehensive experience before they are ready to place an order, with menu overviews, special announcements, and additional contact forms.

The tutorial below demonstrates where you can change your online ordering logo URL:

In your Direct Orderin Admin Panel
Go to Settings > in the User Experience section > click Website Configuration
Draw your attention to the following two fields:
1. Direct Orderin Site URL: Do not edit this field. If you'd like to change your online ordering URL, please review this related article: How to update your Online Ordering URL.
  - Primary Website URL field:
    > If you'd like your online ordering logo to redirect back to the homepage of your online ordering site, you can either leave it blank, or match it to the Direct Orderin Site URL field displayed first on the page.
    > If you'd like your online ordering logo to redirect back to your restaurant's website, add it here.
    TIP: Copy your restaurant's web address from an active browser so the HTTPS protocol is copied along with it, as this is required for the field to accept your entry.
Click Submit to save your changes.
Refresh your Direct Orderin online ordering website and test-click your logo to ensure it directs to your preferred URL.