In Direct Ordering, the Delivery Zone determines which customer addresses are eligible to place delivery orders from your restaurant. Each store’s Revenue Center has its own Delivery Zone, which can be set using one of two options:
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A Circular Radius around the store’s address
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A Custom Shape drawn directly on the map
Configuring Delivery Zones in Direct Ordering: Delivery zones determine the geographical areas from which customers can place delivery orders. It's critical to accurately set these zones to ensure orders are only accepted from areas your restaurant can serve.
Coordinate with Delivery Partners: Ensure smooth operations by verifying the configuration of delivery zones with your delivery partners. Confirm whether these zones are based on a circular radius or a manually drawn map. Reflect these configurations in the Direct Ordering admin to maintain consistency and guarantee that the partner processes delivery orders correctly.
For Last Mile Delivery Integrations: While our system supports last mile delivery integrations for transmitting orders, please note that delivery zone configurations are not received from delivery partners and must be set manually in Direct Ordering. This setup is crucial for accurately defining the areas where you can deliver.
Setting your Delivery Zone in Direct Ordering
Follow the steps below to Set up Delivery Zones:
See how to set up delivery zones in the video below:
Delivery Zone Options
You can choose one of two methods to set your zone:
| Feature | Circular Radius | Custom Shape |
|---|---|---|
| Best for | Suburban or less dense areas where delivery coverage is consistent in all directions | Urban or high-density areas with irregular delivery patterns or geographic limitations |
| Geography fit | Areas with minimal delivery obstacles (e.g., highways, rivers, or zoning) | Cities with boroughs, natural barriers, or split neighborhoods (e.g., NYC, San Francisco) |
| Nearby stores | Stores spaced far apart, where zones are unlikely to overlap | Stores located close together where overlapping zones need to be carefully avoided |
| Delivery platforms | Aligns with providers using basic mileage-based delivery (e.g., within 5 miles) | Necessary when providers like DoorDash Drive use manually drawn service areas |
| Recommendation | Choose this when speed and simplicity are more important than precision | Choose this when accurate, custom coverage is critical to match real-world delivery behavior |
What Customers Experience in Multi-Location Areas
Customers do not see the specific boundaries of each store’s Delivery Zone. Instead:
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They enter their delivery address on your ordering page.
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Direct Ordering automatically checks which store locations deliver to that address.
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Only the eligible store(s) are shown to the customer.
For Example, a customer in Chicago visits your ordering site and enters their address. Five nearby stores are available, but only three of them have Delivery Zones that include that address. Direct Ordering shows the customer just those three eligible locations—they don’t have to guess which store to choose.
This ensures a seamless ordering experience, even in busy urban areas with multiple locations.
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