Configuring the Sender Email Address

For Direct Ordering to successfully send newsletters, marketing emails, and order confirmations to customers, the sender email addresses must match the website domain. For example, if the website is www.myrestaurant.com, all sender email addresses must end in @myrestaurant.com.

Popular sender email addresses for these fields include:

• info@
• contact@
• orders@
• catering@

Each sender email address designated within Direct Ordering should have an associated email inbox configured with the domain provider.

There are two categories of sender email addresses within Direct Ordering:

• General: Configured at the Brand, Store, and Revenue Center levels, where each level's configuration overrides the one that precedes it. These addresses are designated for certain customer communications, such as newsletters and marketing emails.
• Confirmation Email Senders: Confirmation emails are exclusively linked to individual orders placed online. Confirmation email content and sender addresses are currently configured solely at the brand level, and can also be configured uniquely by order type (Online Ordering versus Catering).

All sender email addresses must end with the website domain (for example, centralpark@myrestaurant.com or centralparkcatering@myrestaurant.com) in order to function properly.

Updating the General Sender Email Address

Brand Level

1. Log into the Direct Ordering Admin Panel.
2. Click Settings, and in the Communications section, select Comms Settings.
3. Enter the Sender Name and Sender Email Address fields as they should appear to customers. This email address must match the restaurant's domain to send successfully.
4. Submit to save the changes.

Store Level

1. Log into the Direct Ordering Admin Panel.
2. Click Stores, then select the store location to update.
3. In the left navigation, select Email Settings.
4. Enter the store location's unique Sender Name and Sender Email Address fields as they should appear in customer inboxes. These entries override what was previously set at the Brand level.
5. Submit to save the changes.

Revenue Center Level

1. Log into the Direct Ordering Admin Panel.
2. Click Stores, then select the store location to update.
3. In the left navigation, select Revenue Centers.
4. Select the Revenue Center to update (for example, the Catering Revenue Center).
5. In the left navigation, select Email Settings.
6. Enter the Revenue Center's unique Sender Name and Sender Email Address fields as they should appear in customer inboxes. These entries override what was previously set at the Brand and Store levels.
7. Submit to save the changes.

Updating the Sender Email Address by Confirmation Email Type

Confirmation emails are exclusively linked to individual orders placed online.

1. Log into the Direct Ordering Admin Panel.
2. Click Settings (gear icon).
3. In the Communications section, go to Confirmation Emails and choose Online Ordering or Catering, depending on which set of confirmation emails to update. Customer confirmation emails are currently only customizable at the brand level by order type, and cannot be customized at the store or revenue center level at this time.
4. Click the Email Type to update (for example, INITIAL). Most restaurants keep a consistent send-from email address across all email types. For a full explanation of each email type, see Customer Confirmation Emails.
5. Enter the specific email type's Sender Name and Sender Email Address fields as they should appear in customer inboxes. This email address must match the restaurant's domain to send successfully.
6. Submit to save the changes.

For tips on improving deliverability, see Preventing Confirmation Emails from Being Marked as Spam.