Many ordering platforms, including Uber Eats, Grubhub, and DoorDash, require photos to meet specific size and content specifications to be accepted and displayed on their menus. To ensure your photos stand out in a competitive market, it's important to follow these guidelines and general best practices for photo content.
Recommended Photo Standards
We advise adhering to the following standard photo specifications, which align with the requirements set by commonly used ordering platforms:
This approach ensures that your menu images are compliant and visually appealing to your customers.
Photo Content Best Practices
As the saying goes, “You eat with your eyes first,” and so do your customers! The ordering platforms also require you to follow some guidelines, which are covered below. Following a few simple guidelines will ensure that your images are not rejected and will tempt your customers, too!
Do’s
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Use natural light
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Use a consistent, natural, solid background
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Capture a single item
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Take top-down photos to make colors and textures stand out
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For layered items (like a multi-layered cake, drink, or sandwich cut in half), a side-angle photo would be best
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Add a colored garnish to enhance the image
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Ensure images are clear and crisp
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Use original images of your food (not “borrowed” or “found”)
Here are a few examples of GOOD IMAGES:
Don’ts
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Take photos in poorly lit areas
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Include multiple items in one image
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Use blurred images
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Include logos/text - (these images are often rejected)
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Use transparent images
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Include people (except for hands)
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Depict unsanitary environments (wrappers, crumbs, unwiped surfaces, etc.)
Here are a few examples of POOR IMAGES that should NOT be used:
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