Google Analytics Enhanced E-commerce Integration

Direct Ordering integrates seamlessly with Google Analytics, offering you a detailed perspective of your restaurant's online ordering journey. By utilizing the Enhanced E-commerce module of Google Analytics, you can:

• Analyze the Customer Funnel: Understand the entire customer journey, from browsing the menu to finalizing an order.

• Track Conversion Rates: Keep an eye on the percentage of visitors who successfully place an order.

• Identify Drop-off Points: Pinpoint specific stages in the ordering process where potential customers might abandon their carts.

Setup Guide:

1. Create a Google Analytics Account:

   • If you don't already have a Google Analytics account, sign up here.

   • Once signed up, create a new property for your Direct Ordering website.

2. Get Your Tracking ID:

   • Navigate to the 'Admin' section in Google Analytics.

   • Under the property column, click on 'Tracking Info' and then 'Tracking Code'.

   • Here, you'll find your Tracking ID, which looks like 'UA-XXXXXXXXX-X'.

3. Integrate Direct Ordering with Google Analytics by following the on-screen instructions.

4. Verify Integration:

5. Leverage Enhanced E-commerce:

   • In Google Analytics, navigate to 'Admin'.

   • In the 'View' column, go to 'Ecommerce Settings' and enable 'Ecommerce' and 'Enhanced Ecommerce Reporting'.

   • Save changes.