Google Analytics Enhanced E-commerce Integration

Direct Ordering integrates with Google Analytics, offering a detailed view of the online ordering journey. Using the Enhanced E-commerce module of Google Analytics, the following are possible:

• Analyze the customer funnel: understand the entire customer journey, from browsing the menu to finalizing an order.
• Track conversion rates: monitor the percentage of visitors who successfully place an order.
• Identify drop-off points: pinpoint specific stages in the ordering process where potential customers might abandon their carts.

Setup Guide

1. Create a Google Analytics account: if no account exists, sign up here. Once signed up, create a new property for the Direct Ordering website.
2. Get the Tracking ID: navigate to the Admin section in Google Analytics. Under the property column, click Tracking Info, then Tracking Code. The Tracking ID looks like "UA-XXXXXXXXX-X".
3. Integrate Direct Ordering with Google Analytics by following the on-screen instructions.
4. Verify the integration.
5. Leverage Enhanced E-commerce: in Google Analytics, navigate to Admin. In the View column, go to Ecommerce Settings and enable Ecommerce and Enhanced Ecommerce Reporting. Save changes.