What Is Google Tag Manager (GTM)
Each Direct Ordering website includes built-in support for Google Tag Manager (GTM). This integration allows a variety of marketing tools, such as Facebook Pixel and other advertising attribution tools, to be incorporated without the need for a developer.
Key Benefits
- Easy Integration: integrate a variety of marketing tools without any coding.
- Empower the Marketing Team: add and manage tracking tools directly through GTM.
- Track and Optimize: monitor user behavior, run experiments, and improve the online ordering experience.
Setup Guide
- Create a Google Tag Manager account: if no account exists, sign up here. Once signed up, create a new container for the Direct Ordering website.
- Get the GTM Container ID: after the container is created, GTM provides a Container ID such as GTM-XXXXXXX. Copy this ID to add it to the Direct Ordering Admin Panel.
How to Add GTM in the Direct Ordering Admin Panel
In the Direct Ordering Admin Panel, add the GTM Container ID as shown below.
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